The Snow King Arrives: Can Mixue’s Low-Price Empire Conquer America Like Luckin Did to Starbucks?
HOLLYWOOD, CA – A new challenger has entered the American beverage arena, and it comes armed with $1 ice cream cones and a global empire of over 53,000 stores. Mixue, the Chinese beverage behemoth, has officially planted its flag on U.S. soil with a new store in Hollywood, Los Angeles, which opened its doors on […]